Thursday, 28 April 2016
Sunday, 24 April 2016
Evaluation Task 6
Research
Blogger was used to record my findings and research
Google was used to research all my data in order to implement into the music video
Planning
With the research that we have dine we devised it into a plan on paper form
However we have done a bit of location scouting as well such as these photo's
In which we have used the Panasonic Lumix DMC-GH4 to take these shots.
Filming
We used Premiere pro to edit all the video shots into one big sequence
After effect was used to implement the effect required fro the music video such as he flash back white fade effect and the walking through memory lane effect
Youtube was where we presented our final product and also our post production analysis and feedback
Blogger was used to record my findings and research
Google was used to research all my data in order to implement into the music video
Planning
With the research that we have dine we devised it into a plan on paper form
However we have done a bit of location scouting as well such as these photo's
In which we have used the Panasonic Lumix DMC-GH4 to take these shots.
Filming
We used Premiere pro to edit all the video shots into one big sequence
After effect was used to implement the effect required fro the music video such as he flash back white fade effect and the walking through memory lane effect
Youtube was where we presented our final product and also our post production analysis and feedback
Evaluation Part 1b
Digipak
As for our digipak design we decided to implement a literal imagery into the cover. This depicts a nail driven into a heart which will literally show the meaning of a tear in a heart. We decided to uses an artsy abstract style of heart in order to attract to our main target audience which are the hipsters. The grass can be represented as thorns to show a further edgy representation to the cover which sort of gives the idea a danger zone to the heart in the cover. The nail is represented as cobalt blue with a crimson accent in order to show binary opposites which can allude to the representation of male and female. The main part of the nail is cobalt which represents the male while the red accents, representing the females, can be shown as tainting the male. This sort of cryptic message will further attract or target audience. The colour scheme for the digipak is beige and pink/red primarily which fits in with how hipsters dress themselves to appeal to them. A vibrant colour such as pink clashing with a dull colour such as beige.
Website
These are the three website that we have taken heavy inspiration from as the colour scheme and the overall layout of the website are very similar to each other. all three of the websites belong to an Indie band and thus making it very relevant to the band and the target audience.
Home Page
As shown this is our website and it is very evident that there has been heavy influence from the three websites. The colour scheme we have decided to use is orange as the primary highlighting colour and shades of grey for the rest of the colour scheme in order to pull of that classic vintage look with a little tang from the orange bright colour. This gives a sense of abstractism to the website look and thus attracts our target audience. Aside from the vintage look it also makes the website look professional with the sharp edges around the shapes used to represent images or texts in the website. The moving background is used to make the website exquisite and has no actual function aside from it look aesthetically pleasing but the shades of grey can be used for many functions. This include to let the texts be clearer and to show a clear visual contrast to clearly project images.
As for our digipak design we decided to implement a literal imagery into the cover. This depicts a nail driven into a heart which will literally show the meaning of a tear in a heart. We decided to uses an artsy abstract style of heart in order to attract to our main target audience which are the hipsters. The grass can be represented as thorns to show a further edgy representation to the cover which sort of gives the idea a danger zone to the heart in the cover. The nail is represented as cobalt blue with a crimson accent in order to show binary opposites which can allude to the representation of male and female. The main part of the nail is cobalt which represents the male while the red accents, representing the females, can be shown as tainting the male. This sort of cryptic message will further attract or target audience. The colour scheme for the digipak is beige and pink/red primarily which fits in with how hipsters dress themselves to appeal to them. A vibrant colour such as pink clashing with a dull colour such as beige.
Website
These are the three website that we have taken heavy inspiration from as the colour scheme and the overall layout of the website are very similar to each other. all three of the websites belong to an Indie band and thus making it very relevant to the band and the target audience.
Home Page
Bio
Merch
Media
Tour
EPK
Contact
Evaluation Part 1a
Lyric's And Visuals
In the music video we have created it represents a boy heart broken by a girl and eventually understanding why he was left and thus decides to better himself in order to feel alive and to gain the chance of another love.
via GIPHY
In the lyrics it says "Sometimes you need to bleed to know that your alive and have a soul" which can be understood as in order to truly understand something you must understand the binary opposite of that first. In this case it is taken literal as before the boy could truly understand the relation between him and the girl he must first become heart broken and thus fully understanding the relationship. In this scene it is the beginning of the process of understanding as his heart has just been broken as shown by the girl's feet facing away from the feet of the boy and walking away.
via GIPHY
The Chorus of the song says "She's a tear in my heart, Im alive". The first part of the lyrics "She's a tear in my heart" can be better represented in the scene when the first chorus is sung as he is drowning in alcohol. This is a sign that she is the reason that something is tearing up inside of him thus saying "She's a tear in my heart"
via GIPHY
However on the second part "I'm alive" is better represented by the third time that the chorus is sung as it is a sign of realisation and that he is literally running through his memories to understand what has happened in the relationship and what to do in the future. By reliving his memories he gains the feeling of "alive" as he finally understands everything sifting through his memories. By being able to see something clearly can have the equivalent feeling of being alive or going through an ordeal.
Music and Visual
For our music video we have attempted to match the tempo of the music video to the beats of the sing. This is pretty evident as it is shown in a number of shots in the music video as we tried to match the cut speed of several shots to the beat such as when in the first 10 seconds of the video, the main focus is lead to the band performing the song but whenever the song pauses it switches the perspective towards the narrative of the music video. Another evidence of this is when the boy was drinking the cut speed of the music video matched with the beat of the drum and as it further progresses the cut speed becomes faster and overlaps the beat in order to intensify the effect and ending at a sudden stop.
On the bridge however is different as the song slowed down and thus the cuts doesn't match the beats of the song as much in order to show a "contemporary" moment in the music video where the flashback and current moment is being shown. The songs rhythm in the bridge is different from the rest of the song and thus we decided to make the cutting a little different from the rest of the video as well. The rhythm of the bridge is also continuous and less choppy compared to the rest of the song and thus we recreated that in our editing technique for this particular moment.
Intertextuality
For our music video we borrowed certain aspects from the original music video from TwentyOne Pilots such as the lyrics to make connections with the representation shown in the video and also the cut speed and mood.
One of the main thing we borrowed from the original is the stop motion zooms where there are certain scenes used in intervals to emphasise on it. In the original it was used to emphasise the pedestrians walking past however in our music video we adapted it into cutting straight into a zoomed shot to give the immediate effect instead of it gradually increasing like in the original which fitted us more as we ha more cuts than the original. Also this was used to match to the beat of the song as the cuts need to be frequent in order to so.
As shown in the bridge of our music video the boy was riding a trike and thus was borrowed from on of TwentyOne Pilots music video called Stressed Out. This was used to link the lead singer "Tyler" to the boy as in the original video for "Tear in My Heart" Tyler was the main lead just like the boy.
Voyeurism and Notion
via GIPHY
One of the most intimate scene in the music video is the scene where the boy and the girl is riding the trike together in the flashback in the bridge. This is basically a pan to the right but this can be shown for slow revelation to the rest of the scene or the message that is suppose to be shown.
Objectification
Objectification in our case is rather one sided to men as it is portrayed in the music video that men are at their most vulnerable after having their heart broken. This goes to show that men's heart are fickle as well and that women can manipulate men through the sense of affection that men gain from the women and thus leading to women controlling men's emotion. After a heartbreak men can feel that they have been misused or discarded and thus objectifying men.
The music video can be represented as journey through a man's life through his most volatile time.
Demand Of The Record Label
As the record label we decided to sign with was Fueled By Ramen, An indie and alternative record label, we have decided to name the band The Solution as indie and alternative music attracts to the hipster audience and thus naming our band The Solution. Hipsters appreciated abstractism and thus naming our band The Solution can be seen as cryptic and rather abstract.
Generic Characteristics
The band's genre of music consists of Indie Pop, Alternative Rap, Electro Pop but they all fit in the category in which hipsters would consider to tun into and thus the way that the band is represented is to the liking of that of hipsters such as the dress code and themes of the music video. They are represented through colour coordinating their clothes with vibrant colours and shades of black to bring out the colour from the vibrant colour.
In the music video we have created it represents a boy heart broken by a girl and eventually understanding why he was left and thus decides to better himself in order to feel alive and to gain the chance of another love.
via GIPHY
In the lyrics it says "Sometimes you need to bleed to know that your alive and have a soul" which can be understood as in order to truly understand something you must understand the binary opposite of that first. In this case it is taken literal as before the boy could truly understand the relation between him and the girl he must first become heart broken and thus fully understanding the relationship. In this scene it is the beginning of the process of understanding as his heart has just been broken as shown by the girl's feet facing away from the feet of the boy and walking away.
via GIPHY
The Chorus of the song says "She's a tear in my heart, Im alive". The first part of the lyrics "She's a tear in my heart" can be better represented in the scene when the first chorus is sung as he is drowning in alcohol. This is a sign that she is the reason that something is tearing up inside of him thus saying "She's a tear in my heart"
via GIPHY
However on the second part "I'm alive" is better represented by the third time that the chorus is sung as it is a sign of realisation and that he is literally running through his memories to understand what has happened in the relationship and what to do in the future. By reliving his memories he gains the feeling of "alive" as he finally understands everything sifting through his memories. By being able to see something clearly can have the equivalent feeling of being alive or going through an ordeal.
Music and Visual
For our music video we have attempted to match the tempo of the music video to the beats of the sing. This is pretty evident as it is shown in a number of shots in the music video as we tried to match the cut speed of several shots to the beat such as when in the first 10 seconds of the video, the main focus is lead to the band performing the song but whenever the song pauses it switches the perspective towards the narrative of the music video. Another evidence of this is when the boy was drinking the cut speed of the music video matched with the beat of the drum and as it further progresses the cut speed becomes faster and overlaps the beat in order to intensify the effect and ending at a sudden stop.
On the bridge however is different as the song slowed down and thus the cuts doesn't match the beats of the song as much in order to show a "contemporary" moment in the music video where the flashback and current moment is being shown. The songs rhythm in the bridge is different from the rest of the song and thus we decided to make the cutting a little different from the rest of the video as well. The rhythm of the bridge is also continuous and less choppy compared to the rest of the song and thus we recreated that in our editing technique for this particular moment.
Intertextuality
For our music video we borrowed certain aspects from the original music video from TwentyOne Pilots such as the lyrics to make connections with the representation shown in the video and also the cut speed and mood.
One of the main thing we borrowed from the original is the stop motion zooms where there are certain scenes used in intervals to emphasise on it. In the original it was used to emphasise the pedestrians walking past however in our music video we adapted it into cutting straight into a zoomed shot to give the immediate effect instead of it gradually increasing like in the original which fitted us more as we ha more cuts than the original. Also this was used to match to the beat of the song as the cuts need to be frequent in order to so.
As shown in the bridge of our music video the boy was riding a trike and thus was borrowed from on of TwentyOne Pilots music video called Stressed Out. This was used to link the lead singer "Tyler" to the boy as in the original video for "Tear in My Heart" Tyler was the main lead just like the boy.
Voyeurism and Notion
via GIPHY
One of the most intimate scene in the music video is the scene where the boy and the girl is riding the trike together in the flashback in the bridge. This is basically a pan to the right but this can be shown for slow revelation to the rest of the scene or the message that is suppose to be shown.
Objectification
Objectification in our case is rather one sided to men as it is portrayed in the music video that men are at their most vulnerable after having their heart broken. This goes to show that men's heart are fickle as well and that women can manipulate men through the sense of affection that men gain from the women and thus leading to women controlling men's emotion. After a heartbreak men can feel that they have been misused or discarded and thus objectifying men.
The music video can be represented as journey through a man's life through his most volatile time.
Demand Of The Record Label
As the record label we decided to sign with was Fueled By Ramen, An indie and alternative record label, we have decided to name the band The Solution as indie and alternative music attracts to the hipster audience and thus naming our band The Solution. Hipsters appreciated abstractism and thus naming our band The Solution can be seen as cryptic and rather abstract.
Generic Characteristics
The band's genre of music consists of Indie Pop, Alternative Rap, Electro Pop but they all fit in the category in which hipsters would consider to tun into and thus the way that the band is represented is to the liking of that of hipsters such as the dress code and themes of the music video. They are represented through colour coordinating their clothes with vibrant colours and shades of black to bring out the colour from the vibrant colour.
Monday, 21 March 2016
Sunday, 20 March 2016
Evaluation Task 4
Audience : Hipsters
How do we appeal to them?:
Hipsters have a knack to dress rather outlandishly with many contrasting colours however most of their outfits would have the colour black to make sure the outfits they wear coordinates with each other and not be just a bunch of colours mixing and matching. This represents the colour scheme which would appeal to them. With that said we would use orange, black and white as our colour scheme on our website to appeal to the eyes with simplicity and beauty. This too represent hipster lifestyle where they see beauty in subtle things.
Since the majority of hipsters are in their 20's we have also incorporated with the theme of youth within the music video as well as represented by young love. hipsters also find any small intricate things as a symbolic message and this is represented in the music video through the use of symbolism embedded within the music video such as the flashbacks of certain areas and such.
The merchandise we designed for the band is basically a reflection of what appeals to them which is simplicity and beauty. Our white shirts and hoodies with minimal logo print in black and white is simple and yet the intricate design of the logo shows beauty while only having 2 colours on the product. The colour isn't that significant when it comes to hipster fashion but the concept of simplicity is and thus matches with our target audiences.
Basically what we had in mind was to appeal to the hipster audiences as the genre of the music is already out of the norm and hipsters has the tendency to be attached to any music or fashion or object that is rather niche in terms of popularity to the masses. Research has gone into the fans of this genre as well and has shown that the majority of the fans of this genres are hipsters.
How do we appeal to them?:
Hipsters have a knack to dress rather outlandishly with many contrasting colours however most of their outfits would have the colour black to make sure the outfits they wear coordinates with each other and not be just a bunch of colours mixing and matching. This represents the colour scheme which would appeal to them. With that said we would use orange, black and white as our colour scheme on our website to appeal to the eyes with simplicity and beauty. This too represent hipster lifestyle where they see beauty in subtle things.
Since the majority of hipsters are in their 20's we have also incorporated with the theme of youth within the music video as well as represented by young love. hipsters also find any small intricate things as a symbolic message and this is represented in the music video through the use of symbolism embedded within the music video such as the flashbacks of certain areas and such.
The merchandise we designed for the band is basically a reflection of what appeals to them which is simplicity and beauty. Our white shirts and hoodies with minimal logo print in black and white is simple and yet the intricate design of the logo shows beauty while only having 2 colours on the product. The colour isn't that significant when it comes to hipster fashion but the concept of simplicity is and thus matches with our target audiences.
Thursday, 3 March 2016
Evaluation task 2
How does our product represent social groups and issues?
With our music videos there are a few visual representations about social groups and issues. The main theme here though as far as I can see is the representation of the struggles of love and the cycle we have to go through. The joy of love has always been an integral part of human nature and thus can cause extreme happiness and sadness. It really depends on the situation. Sometimes it just doesn't work out and some times it does end up well. love is a big part of life and thus many can view it many different ways however in this peculiar case, the visual representation shows how life during love was like and what the aftermath was like. Some may choose to discard these memories and do nothing with it but others will engrain them within their minds and keep moving forward to better themselves. To reflect and to wonder is the main theme I see.
Within the music video the use of flashbacks is essential as it shows the memories of the past of the protagonist and what happened which lead to this event. The representation between being happy in the past and being sad in the present clearly shows the emotional ties to his thoughts. This can be linked with the circular nature of a relationship where as the beginning is always the happiest moments and the ending is always sad. This cycle is repeated throughout all sorts of relationships.
Innocence can be seen through the protagonist's eyes where he does not know what went wrong and tries to drown himself in alcohol. The flashbacks represent him being happy and pure through the fact that no explicit actions were made in the flashback. But then after the relationship has gone bust he decided to drown himself in alcohol. This can be seen as a symbolism to the loss of his innocence. Usually when a man drowns himself in alcohol it usually means that he has lost something or is the realisation of something which counts to the loss of innocence. In this case it can be the realisation of the loss of his love and innocence.
In general the whole music video is about a relationship through the nature of the lyrics and the visual representation that we have mediated. We represented the ups and downs of the relationship through the use of flashbacks while the lyrics tells the story of how a relationship is in its nature.
With our music videos there are a few visual representations about social groups and issues. The main theme here though as far as I can see is the representation of the struggles of love and the cycle we have to go through. The joy of love has always been an integral part of human nature and thus can cause extreme happiness and sadness. It really depends on the situation. Sometimes it just doesn't work out and some times it does end up well. love is a big part of life and thus many can view it many different ways however in this peculiar case, the visual representation shows how life during love was like and what the aftermath was like. Some may choose to discard these memories and do nothing with it but others will engrain them within their minds and keep moving forward to better themselves. To reflect and to wonder is the main theme I see.
Within the music video the use of flashbacks is essential as it shows the memories of the past of the protagonist and what happened which lead to this event. The representation between being happy in the past and being sad in the present clearly shows the emotional ties to his thoughts. This can be linked with the circular nature of a relationship where as the beginning is always the happiest moments and the ending is always sad. This cycle is repeated throughout all sorts of relationships.
Innocence can be seen through the protagonist's eyes where he does not know what went wrong and tries to drown himself in alcohol. The flashbacks represent him being happy and pure through the fact that no explicit actions were made in the flashback. But then after the relationship has gone bust he decided to drown himself in alcohol. This can be seen as a symbolism to the loss of his innocence. Usually when a man drowns himself in alcohol it usually means that he has lost something or is the realisation of something which counts to the loss of innocence. In this case it can be the realisation of the loss of his love and innocence.
In general the whole music video is about a relationship through the nature of the lyrics and the visual representation that we have mediated. We represented the ups and downs of the relationship through the use of flashbacks while the lyrics tells the story of how a relationship is in its nature.
Monday, 4 January 2016
Website Progress
Link to website : http://kojitks619.wix.com/solution
Home Page
Bio
Merch
Media
Tour
EPK
Contact
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