Evaluation task 2

How does our product represent social groups and issues?

With our music videos there are a few visual representations about social groups and issues. The main theme here though as far as I can see is the representation of the struggles of love and the cycle we  have to go through. The joy of love has always been an integral part of human nature and thus can cause extreme happiness and sadness. It really depends on the situation. Sometimes it just doesn't work out and some times it does end up well. love is a big part of life and thus many can view it many different ways however in this peculiar case, the visual representation shows how life during love was like and what the aftermath was like. Some may choose to discard these memories and do nothing with it but others will engrain them within their minds and keep moving forward to better themselves. To reflect and to wonder is the main theme I see.

Within the music video the use of flashbacks is essential as it shows the memories of the past of the protagonist and what happened which lead to this event. The representation between being happy in the past and being sad in the present clearly shows the emotional ties to his thoughts. This can be linked with the circular nature of a relationship where as the beginning is always the happiest moments and the ending is always sad. This cycle is repeated throughout all sorts of relationships.

Innocence can be seen through the protagonist's eyes where he does not know what went wrong and tries to drown himself in alcohol. The flashbacks represent him being happy and pure through the fact that no explicit actions were made in the flashback. But then after the relationship has gone bust he decided to drown himself in alcohol. This can be seen as a symbolism to the loss of his innocence. Usually when a man drowns himself in alcohol it usually means that he has lost something or is the realisation of something which counts to the loss of innocence. In this case it can be the realisation of the loss of his love and innocence.

In general the whole music video is about a relationship through the nature of the lyrics and the visual representation that we have mediated. We represented the ups and downs of the relationship through the use of flashbacks while the lyrics tells the story of how a relationship is in its nature.