Purpose of a Digipak

• To promote an album
• To list the content of the album
• To make the optical disc encased in it look eye catching
• To incorporate the identity of the artist or the band to the album
• To express the artists message
• To store extra promotional materials (posters, booklets, etc)
• To appeal to a wider array of audiences.

Facebook and Twitter Page

Today we have set up a Facebook and Twitter account to be able to link it to our website!

update

Some of the merchandises and the digipak prototype have been completed. None of these have been decide and we are still producing more samples.

1.Digipak

Although its very simple and catchy. I personally think it relied on the song "tear in my heart" too much, which is not suitable since its an album for multiple songs. This will suit perfectly if we were to make it a single release not an album one. Also, we will have to consider the merchandises capability.










2.Digipak

I really like this design due to its very unique catchy polygon texture, also the font perfectly suit the design with the bright yellow background, which totally capture the interest of people. the problem with this prototype is that it go against our webpage and the merchandise. We will most likely adapt this design but still use this template.
















Merchandises.

I have been working on creating a logo(something that can be iconic to the band) and applying it to some shirt that can be advertise on the webpage.

As you might suspect the logo i created is the cross going through each others. I wanted it to kinda signify something being locked out or perhaps behind the bars to make, as in the solution is locked out.

For this hoodie i tried to emphasis on how the solution is locked out by using a key hole.
although, I do like this black and white solid design, I think i does not fit the theme of the webpage and the album cover.

Digipak Concept By Bib-San

Inside Right

CD Tray

Why the heart/nail

having a heart is a straight forward imagery with a nail in it showing the that the heart is injured, being pierced. We choose not to use the widely use <3 symbol but the heart anatomy because it seems more mature and fits the band more as a alternative band.

Red/Pink Stripes and Background

We choose to make a imagery of the grass like to be like thorns this can be conveyed as the heart is surrounded with these thorn and the nail symbolises to woman hurting him to make him realise that he could be better and not fall into sorrow. We also want to keep this stripes throughout the Digipack to further show continuity and it looks clean as well.

Text

As for text we are not sure that this will be the actual text yet but we assume that our research would be chosen upon small thin texts.

(This is only a concept of the Digipak, more will come.) (As well as the limited edition )

Genre Analysis Twenty One Pilots

Twenty One Pilots is a unique musical duo which incorporates 3 main distinctive genre's of music in their act. These three are indie pop, alternative hip hop and electropop. They have their similarities but at the same time they can be classifies as three completely different genres.



Indie pop is a sub genre of alternative rock and thus sharing many similar characteristics. The differences between the two is that indie pop has more of a melodic approach to their style of music and thus less abrasive tones in their music thus making it seem less aggressive when compared to alternative rock.  It's origins comes from the UK during the 1980's post punk era. The term indie pop became popularized when NME's tape C86 was released in 1986. The compilation tape featured numerous individual artists with seemingly similar style of music and thus the term indie was made. People listening to indie pop has become much more generalized in the modern era as there are many indie genre's nowadays. The audiences that are incorporated with this genre tends to have a DIY type culture as they want to standout from others. The way they dress would be reasonably different from others as they would try to avoid big name products and try to experiment with their wardrobe in many different ways. Lately indie music has been quite a trend and indie pop is no different and thus billboard and many other mainstream radio stations have been playing them.



Alternative hip hop is another genre incorporated with Twenty One Pilots. Alternative hip hop is another genre that has been on the rise lately with artists such as Kanye West contributing to the genre. The term alternative hip hop can be derived from the fact that the artist does not rap along to the stereotypical rap lyrics eg, gangsta, hardcore, party, etc,. Instead they incorporate themselves with jazz or soul or electro. The movement began in the East coast of the US during the 1980's as more and more artist starts to incorporate themselves into the genre. At one point there was a slump for this genre however with Kanye West emerging onto the scene the genre revived and thrived to this very day. With the hit culture of alternative hip hop a lot of us dress like the way that usual listeners to this genre does without even knowing it. They generally wear street merchandise t-shirts with sweatpants and sneakers. They tend to at times have unnecessarily large accessories with them and to a certain extent borrows certain fashion principles from the skater community. Again as this genre has become a big thing in the modern era they are played everywhere on the radio and TV. Even on social media where they are popularized by the community.



Electropop is another genre of music that Twenty One Pilots incorporates into their act. Electropop consists of the use of electronic instruments such as the synthesizer but following the nromal melody of that of pop music. Electropop does not have that much of a history as the boom and popularity of this genre of music is rather recent. Many examples of artists that uses this style of music in their act is Kesha, Lady Ga Ga, Demi Lovato and Selena Gomez. Electropop has now become something very mainstream now as it can be seen everywhere and is even used in commercials sometimes. The attires worn by the listeners of this genre consists of flashy clothing with bright neon colours. They tend to have skinny jeans and sometimes mimics the clothing of those disco era days. Because electropop has become so big major concerts can be seen everywhere featuring these artists.

Digipak Analysis

This is Twenty One Pilots album cover for their latest album Blurry Face. The main layout of the album cover is a black background with white patterns and fonts and some orange accents to accompany it. It has a basic 3 x 3 circle design with patterns embedded within each circle to give that abstract look. The black and white layout of the cover mimics that of the websites layout and thus having a very similar meaning where the orange accent is to give that neon electro look to give a unique look to it. In certain ways it can be said that it is to show a little mention to the outgoing spirit within the songs of the album. The abstract patterns are to stylize the cover but also it can be said that it is to bring that subtle tone to the cover as having a solid colour for each circle may look too aggressive. The stylized fonts of the text also brings that modernized style to the overall looks of the album as the straight font with minimal style mimics that of many electro music covers.



This is Fun. latest album called some nights. The genre of the music between Twenty One Pilots is very similar to that of Fun. however the album cover seems to significantly differ with each other. While Blurry Face has no exact image but just an abstract pattern in it's front cover Some Nights has an image with a beige background layout with a sepia filtered image to give that retro/classy look. The font of the name of the album is in big bold letters like that of a diner in the US to link it to that retro/classy look of the album. The basis of the album is very different to that of Blurry Face as Some Nights seems to have that somber image. The overall style and look of the album cover reminds me that of a old Californian suburban style sort of imagery with that old classy look however the image in the album cover seems a little too negative to fit in with the vibe but that is where the classy look comes into play. The overall look of it also looks like that of a Polaroid style image if it is flipped upside down. the image seems like a candid shot of two people. It sort of represents that of adult way of fun. where the guy looks like he is taking drugs.



This is New Politics latest album called Vikings. In this album the overall feel has that vignette old scenery style look. One thing that it shares in common with Blurry Face's cover is that it has an accent colour that contrast with the overall look of the album to give it a more defining stylized look. The accent colour is red and it is used on the flag hanging sown from the bridge. the reason for using the contrast in colour is to make it look defining and this can mean that they are representing something by doing so and this may mean that they are representing their identity. The font has a straight look to it but other than that their is nothing much else to it and thus keeping it minimal. This helps keeping the vibe feel a bit classy or old. However one of the most defining part of the whole album is the symbol on top of the album cover. Because of that the whole album's cover vibe can be changed into something more anarchic. The fact that the symbol is integrated well into the scenery makes it much more convincing as the colour scheme is the same and instead of having a classy look with the vignette effect it can be mistaken with something more anarchic like that of a punk rock -esque feel to it.

Website Photo Checklist

• Band Photo 
• Live Performance
• Jam Sessions
• Album Cover
• Merchandise

Band Photo

We need photo shoot of band looking cool like in a way where they look depressed and also we need a photo where they are just staring at the camera

Live Performance

There should be some photo shoots of gigs or concerts in the website like the ones that will be shown below.

Planning

Tear in my heart - Twenty one pilots 

Interpretation of the lyrics:

The song, in my perspective, is about a guy who willingly let a girl shape his life. Opening up to the girl completely, he felt "alive" when he were tear and mould into his new self.

Location:

lots of green screen will be used to take the main character across the globe, while the performance will be done in a simple room or rooftop.

Actors/Casting:

Vocalist : X
Pianist : Big?
Drummer: David
Main actor: Amp
Female actor: Tangmo

influenced by?
Tove lo - Habits (snorricam and cutting)

Twenty One Pilot Website Analysis

This is the official web page of Twenty One Pilots (part of it but enough to explain the concept). The black and white concept is very normal for a traditional hip hop artist to make as it is the usual image they try to give off to have that classic rough look. However with twenty on pilots instead of the usual black and white layout with the classic vignette look they use a solid black background and some white and orange accents. This helps make the website look more modernized and clean. The black background is smoothly integrated into the abstract patterns to make the patterns fit into the website seamlessly and thus making it an abstract 21st century type of pattern. The contrast in black, white and orange also helps the website stand out as with only three colours their website already looks flashy and eye catching. Modern electro tends to have the same layout however they tend to be more flashy and more colourful. The colour orange represents adventure and risk taking as in a way the band genre is out of the norm. Mixing hip hop with a fusion of pop or/and electro to make something new. The black and white colour scheme does not necessarily have any meaning as it is used as a colour base to help the orange stand out as it contrasts both colours.

This is another band called Fun. and they have similar style of music to Twenty One Pilots. The colour scheme is very similar except replacing the orange with crimson to remove that neon effect and give it a more serious look and this is also aided by the font used as the font on twenty one pilots website uses a much more straight and stylized font while the Fun. website has a times new roman classic look. The vignette image of the band is like that of a classic band trying to show off their members in a very scenic look. The layout of the website has contrasting colour schemes just like Twenty One Pilots website however the colour scheme has a darker tone and also the colours are not integrated into one but rather split section by section. In a way it looks modern but it seems more text based rather than image based like that of Twenty One Pilots.

New politics is another band that has very similar style of music except it leads to  a more rock like sort of music. Again the colour scheme is very similar with black and white as the main base of the layout. The only exception with the website is the contrasting colour of red is very minimal compared to the other two websites. Instead of having a vignette image of the band it has a vignette image of  a scenery which is suppose to represent the band. The red contrasting colour is very minimal where ot is only used in the flag and the red button on below and thus mainly using shades of grey for the layout of the website. The flag contrasts with the vignette imagery as this gives the band their identity but aside from that there isn't much else. the font is used isn't very stylized and thus having moderate advantage over the two websites previously. Also the details shown isn't very clear compared between the two as the font size is very small. It seems that the designer of the website has put in ver minimal effort into designing this and thus in my opinion it  isn't very good.

(David Choi - By My Side) Technical Anlaysis

David Choi - By My Side (Technical Analysis) from Koji Tsubaki

Tear in My Hearts meaning

Verse 1

Sometimes you gotta bleed to know
That you’re alive and have a soul
But it takes someone to come around
To show you how

Some might say that in order to feel alive you must experience all sides of your feelings. Pain and love is two extreme sides of the spectrum. So in order to know that you are alive you must feel pain but in order to feel human you must feel love as well.



Chorus

She’s the tear in my heart
I’m alive
She’s the tear in my heart
I’m on fire
She’s the tear in my heart
Take me higher
Than I’ve ever been

In order to feel alive you must experience all sides of your feelings whether you like it or not. In this case this song is about the artists significant other and is talking about how that person makes him feel alive, As there has been ups there has also been downs as well to his life with her.


Verse 2


The songs on the radio are okay
But my taste in music is your face
And it takes a song to come around
To show you how

Complementing someone by comparing them to a beautiful pieces of music can be one of the highest praises that anyone can get and thus this can interpreted as his favorite music is her. This can be seen as her being life changing to him as some music can change people's perspective on the world itself.


Bridge

You fell asleep in my car I drove the whole time
But that’s okay I’ll just avoid the holes so you sleep fine
I’m driving here I sit
Cursing my government
For not using my taxes to fill holes with more cement
You fell asleep in my car I drove the whole time
But that’s okay I’ll just avoid the holes so you sleep fine
I’m driving here I sit
Cursing my government
For not using my taxes to fill holes with more cement
Sometimes you gotta bleed to know, oh, oh
That you’re alive and have a soul, oh, oh
But it takes someone to come around
To show you how

In the bridge the artist can be literally referring to his significant other being asleep in his car and that he is avoiding the potholes on the road to keep her asleep. Alternatively speaking it can also indicate that the artists significant other has finally found peace with him as she is able to sleep when with him and the holes he is trying to avoid are the arguments or fights he had with her so basically the bumps along the road of life. He is trying to avoid them so he doesn't disturb her or the peace she found within him. The part where he is talking about the taxes may actually literally refer to what he is singing about where the taxes induced are not used to fix the holes on the ground.  It can also mean the taxes taken away from him may have started the holes in his life with his significant other in the first place and thus blaming the government for the intervention. The last part of the bridge is basically a repetition of the first verse.


Outro

My heart is my armor
She’s the tear in my heart
She’s a carver
She’s a butcher with a smile
Cut me farther
Than I’ve ever been
Than I’ve ever been
Than I’ve ever been
Than I’ve ever been
My heart is my armor
She’s the tear in my heart
She’s a carver
She’s a butcher with a smile
Cut me farther
Than I’ve ever been
Than I’ve ever been
Than I’ve ever been
Than I’ve ever been

The heart is a vital part of our life as in some way's it shapes who we are and who we will become and because of this it is natural for someone to shield their heart and keep it for themselves to change themselves. However as stated in the lyrics the artist may shields his heart but his significant other is the tear in it and forever changing who he is and what he is becoming. The fact that he is stating that she is the carver and the butcher he is already stating that she is the one shaping his heart thus in turn shaping him as well and although it is painful to admit he says that he needs it as the lyrics says "cut me farther".

The Interview

This was the feedback from the listeners of our song "Tear in My Heart" and in a way this is also our research on the genre. According to this it seems the majority of the interviewees say that the majority of the people who would listen to this type of song is during teenage years or young adults.