Evaluation Part 1b

Digipak




As for our digipak design we decided to implement a literal imagery into the cover. This depicts a nail driven into a heart which will literally show the meaning of a tear in a heart. We decided to uses an artsy abstract style of heart in order to attract to our main target audience which are the hipsters. The grass can be represented as thorns to show a further edgy representation to the cover which sort of gives the idea a danger zone to the heart in the cover. The nail is represented as cobalt blue with a crimson accent in order to show binary opposites which can allude to the representation of male and female. The main part of the nail is cobalt which represents the male while the red accents, representing the females, can be shown as tainting the male. This sort of cryptic message will further attract or target audience. The colour scheme for the digipak is beige and pink/red primarily which fits in with how hipsters dress themselves to appeal to them. A vibrant colour such as pink clashing with a dull colour such as beige.

Website




These are the three website that we have taken heavy inspiration from as the colour scheme and the overall layout of the website are very similar to each other. all three of the websites belong to an Indie band and thus making it very relevant to the band and the target audience.



Home Page

Bio

Merch

 Media

Tour

EPK

Contact

As shown this is our website and it is very evident that there has been heavy influence from the three websites. The colour scheme we have decided to use is orange as the primary highlighting colour and shades of grey for the rest of the colour scheme in order to pull of that classic vintage look with a little tang from the orange bright colour. This gives a sense of abstractism to the website look and thus attracts our target audience. Aside from the vintage look it also makes the website look professional with the sharp edges around the shapes used to represent images or texts in the website. The moving background is used to make the website exquisite and has no actual function aside from it look aesthetically pleasing but the shades of grey can be used for many functions. This include to let the texts be clearer and to show a clear visual contrast to clearly project images.