Rough Cut

This is the rough cut of the music video

Rough Cut Feedback

paper work from Koji Tsubaki

Mistakes Were Made

The reason why I decided to discard my work is all stated in this video...

Treatment 2

Understanding the treatment.

Location Scouting and Call Sheet

Actual Location

Production Planning

Risk Assessment

Purpose of Music Video

There is an overview of requirements for a music video:

• Promotional Purposes
• Extension of Income
• Extension of outlets
• Synergy 

Promotional Tool

1. Helps audiences remember the song
2. To help audiences understand the song
3. To show off artists talents
4. To help sales of music
5. To showcase the artists profile

Extension of Income

• Helps the sale of a song that has been unheard of
• Some artists are remembered because of their music videos instead of the music

Extension of Outlet

• Increases awareness when shown on multiple networks
• These channels makes sure that the appropriate song is played in the appropriate network

Synergy

• Can help boost sales
• Co-operation with Hollywood movies
• Helps boost sales of both parties and appeal to larger audience
• Helps define the artists image
• Product placement helps boost sales of the product while the producer helps supply the artists

Typical Harrow Student

There are no typical music genres in Harrow but the way that us students acquire music are very similar with each other.

• Social media would be used such as Facebook and twitter as music is shared
• Streaming services such as Spotify and Apple music would be used
• They are often influenced by their friend whether they played it around them or they just heard it
• They attend concerts with their friends to either their favorite bands or a mainstream band
• They look from top charts to check what song is in trend right now

Genre Fans

Now some genres has certain fans and potential listeners such as techno music potentially has the chance for attracting clubbers or the like. For the music video I am going to make is an acoustic/pop song so the listeners to this song will be rather different to that of a techno fanatic.

This song is sung by AJ Rafael, a YouTube artist, and thus may have the chance to attract certain audiences such as vloggers or internet personas to listen to their fellow internet persona. Also to a certain degree hipsters and people who visits YouTube often will be able to listen to him.



Most of the time only poeple who regularly browse through YouTube will come across these sort of artists which the majority of the time hipsters are the one surfing through the web in search of their own style.

3 Important Songs To Me

The three songs that I deem relatively important to me are:

Love - David Choi



The reason why this song is so important to me was because this was the song that got me started to liking music. I never liked any mainstream music genre's such as rock or pop but I preferred something a little more acoustic thus causing me to fall in love with this song. To this day David Choi is still one of my favorite artists.



Valentine - Kina Grannis




Another song I found important to me is Valentine. This was the first song that I played guitar along to and thus started my love for playing instruments. Originally I did not like the idea of me playing an instrument but now its a part of who I am.



Hey Souls Sister - Train




I did not like this song originally as for me I did not like mainstream songs at that time (still don't to be honest) but when I saw a cover of this song on the ukulele by Victor Kim I immediately fell in love with it. Because of him I started playing the Ukulele. The cover is below from this passage.






So if you are reading this you would have noticed by now that all of the songs I deem important are love songs and even I find that weird but that is how it is. perhaps it's because of this that my imagination of a relationship is a bit skewed but nonetheless these songs are what I find the most important as it represents me in a way.

Dyer - Star Theory

Created with Padlet

Miley Cyrus

Miley Cyrus has been an interesting topic over the years and thus we (the class) decided to make a bit of a brief synopsis of her throughout her musical career.

Artist Genre

AJ Rafael is an artist that mainly plays acoustic songs. Sometimes he plays either pop or rock variations of  his songs or make completely new songs using these genres of music.



This song "She Was Mine" had a little pop attribute to it and at the same time some acoustic feels to it. This music video also represents that relaxing acoustic feel too by using minimal editing and thus causing smooth transitions. This helps with that smooth jive and rhythm to the music helping mix visuals with rhythm.



In this music video "Without You" The artist (AJ) decided to take a performance based music video in order to convey the feeling of the music. In this song the rhythm isn't as smooth as the previous but more dramatic thus performance based music video befits it.







Another Artist I know that has a very similar style to him is David Choi. He usually associates his acts with that of an acoustic act and certain times he does some pop acts as well. Most of his songs are about love which is very similar to that of AJ's songs.



Unlike AJ however is that all his acts are solo and doesn't resemble that of a rock song as much. He prefers to use sounds from orchestral musics and strings. Sometimes a little jazz to smooth it out as well.




In this song he uses a lot of soft sounding instruments to give that little gentle feel to the song such as the triangle or the glockenspiel. Some parts also has the sound of a harp in it to give that harmonizing effect to it. The overall feel to the music video with it's minimal design shows the simplicity of the song. Straight forward and simple it helps convey the message across straight away that David wants her by his side.