Purpose of Music Video

There is an overview of requirements for a music video:

• Promotional Purposes
• Extension of Income
• Extension of outlets
• Synergy 

Promotional Tool

1. Helps audiences remember the song
2. To help audiences understand the song
3. To show off artists talents
4. To help sales of music
5. To showcase the artists profile

Extension of Income

• Helps the sale of a song that has been unheard of
• Some artists are remembered because of their music videos instead of the music

Extension of Outlet

• Increases awareness when shown on multiple networks
• These channels makes sure that the appropriate song is played in the appropriate network

Synergy

• Can help boost sales
• Co-operation with Hollywood movies
• Helps boost sales of both parties and appeal to larger audience
• Helps define the artists image
• Product placement helps boost sales of the product while the producer helps supply the artists