This song is sung by AJ Rafael, a YouTube artist, and thus may have the chance to attract certain audiences such as vloggers or internet personas to listen to their fellow internet persona. Also to a certain degree hipsters and people who visits YouTube often will be able to listen to him.
Most of the time only poeple who regularly browse through YouTube will come across these sort of artists which the majority of the time hipsters are the one surfing through the web in search of their own style.
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